

With Freedman’s admonition in mind, the doctoral degree that I am proposing for this year’s USC commencement speaker is for distinction in science, more specifically psychology. I believe that the most deserving person is Lewis R. Goldberg, pictured to the right. Through his research, Goldberg has exemplified the ideal qualities of scholarliness and ambition that are inscribed on Tommy Trojan, USC’s beloved mascot (pictured below). Currently writing scientific journal articles at the Oregon Research Institute, he has been a professor at numerous universities, such as University of California at Berkeley. Over the course of his career, Goldberg has received various honors for his contributions to psychology (for example, the Block Award for Outstanding Scientific Contributions) and was involved in leadership positions in his field, such as his recent presidential position in the Association for Research in Personality, a field where he has established himself at the forefront. Goldberg’s most important contribution has been his findings on the five main personality dimensions, first discussed in his 1981 article entitled “Language and individual differences: The search for universals in personality lexicons,” in addition to more recent work, such as his co-authored essay “The international personality item pool and the future of public-domain personality measures.” Goldberg is one of the major proponents for the Big Five Theory of personality, as opposed to the Five-Factor Model, and argues that the basic personality characteristics are urgency, agreeableness, conscientiousness, emotional stability, and intellect. In "An Alternative ‘Description of Personality’: The Big-Five Factor Structure," Goldberg describes some of his findings on personality, concluding that "trait adjectives" such as agreeableness or conscientiousness "can be viewed as blends of five major features," the basic personality characteristics "that relate in a gross way to Power, Love, Work, Affect, and Intellect."
Goldberg’s research is controversial in the eyes of supporters of an opposing theory for personality, the Five-Factor Model. Researchers such as Paunonen and Jackson have “argued that [Goldberg’s] study used too loose a criterion for inclusion in the Big Five,” meaning that results were not actually statistically significant, despite the researchers claims that

However, Goldberg’s qualifications do not end with psychology, and given my emphasis on the intersection of psychology and business, Goldberg becomes even more compelling as a prospective honorand. His criticisms notwithstanding, in my opinion Goldberg’s findings are not only legitimate and important to the field of psychology, which is based on the study of individuals, but his notions of personality traits have been applied in the business world as well. Personality testing during the interview process, in addition to many other areas in the work place, has become a widespread and important resource for numerous employers. Because the time and monetary costs of turnover and employee dissatisfaction are high for businesses, with some companies reporting “costs at more than $30,000 for each lost worker,” personality assessment has become a valuable tool in combating turnover and dissatisfaction before they can begin. Goldberg’s Big Five theory is utilized by businesses in a specific test, called the International Personality Item Pool (IPIP). Such achievements make Goldberg qualified for the honorary degree, which may be awarded to those who are "highly regarded for achievements in their respective fields of endeavor."

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